AdAge Digital reports today on the marketing dollars that are gravitating to the return that Social Media brings. The number of people that are turning to social media:
59% of respondents said they would increase social-media-ad spending in the next 12 months
Social-media advertising will make up about 27% of digital budgets over the next 12 months, compared with 22% in the previous 12 months
Here is the full article at AdAge Digital:
Advertisers Say What We’re All Thinking: Social-Media Spending Is Going to Explode
How is this for being brave, standing behind your product, and understanding that there is no hiding behind closed eyes. Your customers are going to talk about you whether you are paying attention or not. They are going to review your performance on Twitter, Facebook, Google, YouTube, Chatterpop, and all the other various forms of Social Media outlets that connect people in todays wired world.
There is no going back and as big brands continuously discover, there is no hiding – just ask Rupert Murdoch. Whether positive or negative – it all gets exposed in the end.
So here Domino’s has decided to post all reviews about them Public – on a Times Square Billboard, the positives along with the negative. Bold, honest, and saying “we are paying attention and we hear you.” to that we solute you Domino’s.
Check out the coverage of it here.
This is very much like what Skittles did when they let the community take over their homepage of their website and post anything pertaining to the hashtag #skittles to their website. Bold, fun, and very web 2.0
For the rest of the list… 65 more insights…”jump in it“
Take a look at this infograph that displays the state of sharing in 2010. Brought to you by the service that makes sharing easy: adthis
Coolest logo design from MIT Labs. Each Students picks their own logo for their business card. Check it out.
This is a remarkable TED Talk by Deb Roy where he uses image mapping in his home to monitor how his new born child learns language and eventually discovers how to analyze public media and social media through this amazing software generator.
“The approach to mapping language to video can also be applied, Roy explains, to the explosive proliferation of online video and social media content — a way to track the motion and development of cultural and political themes.”
Google’s redesign of how it serves up searches with it’s Instant feature (providing the searcher with results in real time while the search is being conducted) has been used for the past 6 months. Here is a little report from Fast Company on how people are finding the experience – with only 2% of people opting out.
Stats are showing that People.com reached 1 Billion page views in January. What a start to the new year. Besides having juicy gossip on all the Hollywood Stars, here are 4 Tips of how it’s done…
1. Press on social media
“At first I was unclear whether it was going to pay off for us,” Mr. Golin said. “But Twitter and Facebook are in our top 10 referrers at this point. So we’ve been spending a lot of time building up our Facebook fan base. And our Twitter followers are at somewhere like 2.3 million. Once you start hitting the big numbers, you really start seeing your returns.”
2. Link to yourself
“A lot of sites don’t link to themselves very well.
“We spent a lot of time doing a celebrity database,” Mr. Golin said. “When you look at most of our news articles, you get to the bottom and there’s an automatic feed from our database: Would you like to read more about this celebrity? There’s a bio, more photos.”
“Essentially it’s impossible to know everything about your user but when your user is on a particular page, you do know what they’re interested in right now,” he added. “You do that well, you keep them in the site longer.”
The rest of the list and Full Article by People’s Digital Editor Mark Golin @ adage.com
CroudSourcing is a very cool way for people and companies to attack challenges. In effect tapping into a large specialized community allows companies to extend their thoughts, ideas, and resources far outside of the office. Procter & Gamble uses a website called www.innocentive.com to tap into a huge crowed of thinkers, scientists, and specialists to help solve research and development challenges.
Even the ad-agency world is exploring using the power of the crowed to generate ideas for creative campaigns. There is an outfit (www.victorsandspoils.com)in colorado that is exploring how the crowd can help on large creative campaigns.